AI could change how the products are developed, what this means is companies are currently making loads of products yet most don’t actually cater to our needs. So how can AI help this? Brands will be able to use online algorithms that would find out what people exactly want from them. The company will be able to use the information gathered to make products customers actually want. E.g. Avon true 5 in 1 lash genius mascara (Lawlor, 2020) AI can then lead to more personalized products. AI could help consumers find the perfect product that is unique to them by using the technology to examine their skin to find what is exactly needed to give them the best results. This technology will take in how much moisture they need, spf, and coverage. Along with these answering questions that would explain what your environments like, if you're in a warm country, cold, wet so that the product will meet all your own needs. An example of a company using this type of technology is Lancôme. Lancome made the ‘le taint particulier’ this is a customized foundation. They take a scan of your skin and ask question that then will custom your colour and needs. This is amazing for foundation as it is extremely difficult to find the right skin for your skin, we are all so unique and most foundations now nearly always have a down size like, can find your shade but you love the coverage or even the other way around. Augmented virtual reality is something that is becoming more popularized in the cosmetic industry. This technology gives the consumer to virtually try on the product where that be lipstick eyeshadow etc. before actually purchasing it. Why is this a good idea? This technology will prevent people buying products they think they might like just by looking and then when they do try it out hate it because it doesn’t suit their eye colour or isn't what they thought it would be. The consumer having the choice to try will save them buying something they’ll never use Example- The magic mirror used by Bourjois Rouge to try their Velvet Lipstick; this uses computer vision technology that a you to try on the shades in this collection. (Coty.com, 2020) Perfect crop this is a company that gives the customers the chance to virtually try on makeup/ and makeup looks. Perfect crop can be used for just one product or for finding all you'll need in your makeup bag.it will use facial technology to find out the details of your face. Bibliography
Artificial Intelligence for Beauty and Cosmetics – Current Applications | Emerj. [online] Emerj. Available at: https://emerj.com/ai-sector-overviews/artificial-intelligence-for-beauty-and-cosmetics-current-applications/ [Accessed 27 Feb. 2020]. Coty.com. (2020). Coty introduces blended reality beauty magic mirror | coty.com. [online] Available at: https://www.coty.com/in-the-news/press-release/coty-magic-mirror [Accessed 27 Feb. 2020]. Perfectcorp.com. (2020). Beauty AR Company and Makeup AR Technology Platform. [online] Available at: https://www.perfectcorp.com/business [Accessed 27 Feb. 2020]. Lawlor, S. (2020). This is how Artificial Intelligence is set to change the face of our beauty and wellness regimes. [online] Glamourmagazine.co.uk. Available at: https://www.glamourmagazine.co.uk/article/how-artificial-intelligence-is-changing-beauty [Accessed 27 Feb. 2020]. AVON. (2020). Avon True Lash Genius Mascara | Make-Up | AVON UK. [online] Available at: https://www.avon.uk.com/product/11726/avon-true-lash-genius-mascara [Accessed 28 Feb. 2020]. Lancome-usa.com. 2020. Le Teint Particulier | Lancôme. [online] Available at: <https://www.lancome-usa.com/le-teint-particulier/LAN233.html> [Accessed 13 March 2020]. PreScouter. 2020. Artificial Intelligence And The New Age Beauty And Cosmetics Industry - Prescouter - Custom Intelligence From A Global Network Of Experts. [online] Available at: <https://www.prescouter.com/2019/06/artificial-intelligence-and-the-new-age-beauty-and-cosmetics-industry/> [Accessed 13 March 2020].
0 Comments
Leave a Reply. |